01
May
2014

Closed-Loop Marketing & Analytics

How to Close the Loop for Optimal Marketing Performance

Closed-Loop Marketing & Analytics

 

Closed-Loop Marketing. It’s a buzzword hot on everyone’s lips these days. Even the grammarians who note its proper usage of the hyphenated adjective. So what exactly is it and how do you get it? We’re glad you asked.

 

Categories: Marketing Mojo

22
April
2014

Modern Email Marketing: Anatomy of an Email

Modern Email Marketing: Anatomy of an Email

 

We all know how important it is to have a strong foundation on which to build or expand. That’s why we often talk about a house having good bones, or why we stress the importance of humans having strong, healthy bones. Your emails are exactly the same. If you build your emails from the ground up with a strong foundation, your email will be less likely to break or come tumbling down around you.

 

Categories: Marketing Mojo

15
April
2014

Step Into My InBox: An Introduction to Modern Email Marketing

Step Into My InBox: An Introduction to Modern Email Marketing

Email marketing sometimes gets a bad rap. In this age of social media and peer review, some even argue that email marketing is an outmoded means of getting the message out. Much of that, though, is bellyaching for the sake of bellyaching. Email marketing is as prevalent as ever and there’s measurable evidence that its effectiveness has never been greater. What’s challenging is learning to harness its power and transform it into quantifiable success.

 

Categories: Marketing Mojo

07
April
2014

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

 

 

Twitter is the one social network that Abraham Lincoln predicted seems to confound the largest number of people most of the time. Pinterest they can literally see, LinkedIn is basically an office function where you need to be a go-getter while minding your Ps and Qs, and Facebook’s so commonplace that even your Grandma is doing it. But Twitter? Bring it up in conversation, particularly conversations about using the micro-blogging social network in a business capacity, and it’s all hands in the air, spaghetti against the wall, or in with the towels. But it doesn’t have to be that way.

 

Categories: Marketing Mojo

01
April
2014

Welcome to the Twitter Dome

Or an Introduction to Twitter

Welcome to the Twitter Dome

 

 

“Twitter is my bar. I sit at the counter and listen to the conversations, starting others, feeling the atmosphere.” -- Paulo Coelho

 

Categories: Marketing Mojo

01
February
2014

Mobile Email Marketing: A Look Back at 2013

Mobile Email Marketing: A Look Back at 2013

To all those who murmur of email’s demise and all the marketers who claim email marketing can’t hold a candle to social, 2013 would kindly like to disagree with you. The year’s overall numbers have come in and the numbers don’t lie: email marketing is alive and well, thanks in large part to the continually growing prevalence of smart phones. As the general public comes to rely more and more on their mobile devices, it puts the onus on marketers to think conscientiously and strategically about their email marketing strategy. Let’s take a look at the evidence.

 

Categories: Marketing Mojo

28
January
2014

Best Practices for Building & Maintaining a Successful LinkedIn Profile

Best Practices for Building & Maintaining a Successful LinkedIn Profile

 

You know that old saying about never getting a second chance to make a first impression? It is absolutely true when it comes to social media profiles and business pages. Whether you’re using LinkedIn for personal or business use, your profile or business page will most likely be the first introduction a connection, client or job recruiter has to you or your company.

Categories: Marketing Mojo

14
January
2014

Social Networking for Businesses, Professionals and Career-Minded People

An Introduction to LinkedIn

Social Networking for Businesses, Professionals and Career-Minded People

The landscape of social media is a crowded one, but each social network has its own personality and performs its own functions. LinkedIn is no different. In this introduction to LinkedIn, we’ll take a look at the self-proclaimed “world’s largest professional network.”

 

Categories: Marketing Mojo

09
January
2014

To WYSIWYG or Not to WYSIWYG

Is What You See Really What You Get (WYSIWYG)?

To WYSIWYG or Not to WYSIWYG

Welcome to Sounds Essential! It’s our very first post on our brand new website. If you’re reading this, you will one day be able to lord it over your friends, saying things like, “Well, yeah, you know them now, but I’ve been hip to the scene from day one.” (Okay, so maybe you won’t ever say that, but a website and its blog can dream, can’t they?) But enough fiffle-faffle. Let’s get down to business...

Categories: On: Websites

18
September
2013

FileMaker Pro: Cross-Platform Skype Part 2

SMS & iPhone Calling Using Skype from Within FMP

FileMaker Pro: Cross-Platform Skype Part 2

A couple of weeks ago, we posted our solution to cross-platform Skype usage from within a FileMaker database. We were pretty pleased with it for our database solution as it allowed us to utilize our Skype subscriptions directly no matter whether we were using a Mac, PC or iPhone.

But it wasn't quite perfect.

Categories: The FMP Files

16
September
2013

Essential Update: Microsoft announces IMAP support for Outlook.com

Outlook.com now supports the IMAP email protocol

Essential Update: Microsoft announces IMAP support for Outlook.com

On Thursday, September 12, 2013, Microsoft announced that Outlook.com now supports the IMAP email protocol, finally opening up their service to mail clients that had previously been unsupported. What does this all mean? Well, we've taken a moment to check it out and detail the pros and cons of the email hosting platform.

Categories: From the IT Desk

13
September
2013

FileMaker Pro: Cross-Platform Skype Out Part 1

Calling & Chat from Within FileMaker Pro

FileMaker Pro: Cross-Platform Skype Out Part 1

Here at Sounds Essential, we like the database program FileMaker Pro. It's cross-platform (works on PC, Mac and iOS) and extremely versatile. That’s why we use it for our own business to keep track of clients and projects. Every once in a while, though, we come across something new we'd like the database to do. That often requires a little research to figure how best to implement the solution, as was the case with integrating Skype. Here's our solution that works cross-platform on all devices.

Categories: The FMP Files

01
August
2013

And Now: A Quick Quickbooks Rant from the IT Desk

And Now: A Quick Quickbooks Rant from the IT Desk

QuickBooks is pretty much the go-to small business accounting software for many people. Sure, there will be those who wail about its faults or limitations, and there are those who will rave about its functionality. The bottom line is, it’s a very successful piece of software. In fact, we use it here at Sounds Essential HQ.
 
Being in the marketing business, we like to keep things consistent with our branding – helps build recognition and awareness through all avenues. So if B follows A, your QuickBooks invoice template should reflect your branding with your logo and your brand standards font, at the very least. And this isn’t actually that hard. We did it and we were happy with it, until…

Categories: From the IT Desk

01
July
2013

Email Etiquette, Privacy & The Art of the BCC

Protect Your Email Subscribers' Privacy by Using the BCC Field

Email Etiquette, Privacy & The Art of the BCC

One’s privacy and how to protect it are some of the biggest concerns in today’s modern digital world. And while navigating the Privacy Policy & Settings of Facebook may seem like an impossible task, some are unwittingly becoming their own worst enemy in the fight against protecting something as simple as their email address. Now this may seem like Email 101, we see examples of what not to do everyday. So, a primer.

Categories: From the IT Desk

01
June
2013

In the Event of a Power Outage, Get UPS

In the Event of a Power Outage, Get UPS

No, not that UPS (though the color brown does play heavily into this blog posting and our <3 for logistics, too, knows no bounds.) We’re also not talking about the folks in charge -- your boss hasn’t gone to lunch yet, so minimize that Facebook page again. We’re talking about when the electrical power goes out.

Categories: From the IT Desk

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Client Testimonials

  • Sounds Essential is a trusted partner on several demanding and highly complex development projects. Their technical skills, creativity, and most importantly, their grasp of our business needs has helped our company deliver sophisticated solutions to our (very happy) clients. Even when projects reach the "intense" stage, we really enjoy working with Sounds Essential.

    Pam Henry, Managing Partner
    Digital Spark LLC
  • Sounds Essential worked with our staff last year to create the first digital plant database in our organization’s history. This milestone not only benefits the day to day work flow of our organization, it creates the opportunity for us to share our data with others worldwide. Due to our niche high elevation ecosystems, we can share valuable insight about native plant communities and how they are adapting to climate change. Without the help from SE and funding from Stanley Smith Horticultural Trust this project would still be in conception. Working with SE made the development and implementation a pleasure for us gardeners.

    Kelly Holdbrooks, Exec. Director
    Southern Highlands Reserve
  • Sounds Essential is the best! Our company website and database are essential parts of our business. The website and database give us the professional look of who we are while also making our work flow so much easier! We highly recommend Sounds Essential.

    Charles Dwan, Owner
    Chefs Trading
  • Sounds Essential's team is the perfect combination of creativity, aesthetic vision, and technical expertise which enables them to provide innovative products. They are always responsive with questions, issues, and technical support and as the technology changes they adapt accordingly. We highly recommend Sounds Essential and they are indeed ‘essential’ to our business model.

    Wesley Wofford, Owner
    Wofford Sculpture Studio
  • Sounds Essential was a pleasure to work with from start to finish. With their guidance, we were able to update our website quickly and present a more polished and modern interface for our church. The documentation provided was clear and easy to follow, and they have been quick to respond to any questions.

    Kirsten Huscusson, Parish Administrator
    Church of the Incarnation
  • Between their exceptional level of service and versatility of skill, Sounds Essential is my first stop for anything from IT to creative... and they're my favorite partner, hands down.

    Leah G. Fallon, Owner
    Eleven Eleven Creative

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