07
April
2014

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

Welcome to the Twitter Dome Week 2: Getting YouOnTwitter®*

 

 

Twitter is the one social network that Abraham Lincoln predicted seems to confound the largest number of people most of the time. Pinterest they can literally see, LinkedIn is basically an office function where you need to be a go-getter while minding your Ps and Qs, and Facebook’s so commonplace that even your Grandma is doing it. But Twitter? Bring it up in conversation, particularly conversations about using the micro-blogging social network in a business capacity, and it’s all hands in the air, spaghetti against the wall, or in with the towels. But it doesn’t have to be that way.

 

 

 

New Kid on the Feed

 

Perhaps the most daunting thing about Twitter is the pace of it all. There’s so much and it all moves so fast. As of June 2013, there were an estimated 58 million tweets per day, with 9 tweets going out every second. (Source: StatisticBrain.com) So where do you start?

 

  1. Go to Twitter.com
  2. Register using a unique-to-you email address
  3. Choose a username (Your real name, your business name, or just something you fancy. Just remember, this will be YouOnTwitter®, so choose smartly. Any trouble, go here.)
  4. Choose some people to follow. Twitter will suggest some or you can search.
  5. Choose some more people or brands to follow. (Yes, you have to.)
  6. Then choose 5 more! (Or don’t. At this stage, Twitter lets you skip it, though it’s really small and in light gray at the bottom of the box.)
  7. Add a profile image. (Max. size of 700K, JPG, GIF, or PNG; square works best.)
  8. Add a word or two (but not more than 160 characters) about yourself.
  9. Go to your inbox and confirm your email address.
  10. SHUT UP AND LISTEN!

 

 

 

Tweeting Nicely With Others

 

We’re not kidding about #10. As with anything new, it’s best to familiarize yourself with the Twitter landscape. After all, any Joe Tweeter can tweet (and a lot of them do!) But who is Joe Tweeter? Why is he on Twitter? What does he care about? When does he care about it? What does it meant to have Joe Tweeter as a follower?

 

 

Pew Internet Research has compiled one of the most comprehensive and recent reports on the demographics of Twitter. 16% of all internet users use Twitter and more than a quarter of those are between the ages of 18 and 29. Tweeters are more likely to come from urban areas, to be of African-American descent, and very slightly more likely to be men than women. DMR also provides a bunch of nifty recent stats about the Twitterdom and tweeters. In an upcoming article, we’ll talk about how you can use analytics programs like Miapex to harness your own social demographics.

 

 

 

 

To Thine Own Tweets Be True

 

Now, having said all that, we want you to forget Joe Tweeter. Take a step back and, if you need to, get a mirror. Then ask yourself some very basic questions.

 

·      Who are you? Are you an individual, someone representing a company, or a brand? Are you funny or serious, hilariously sarcastic or admirably earnest?

 

·      Why are you here? What do you hope to achieve by being on Twitter? What do you want for people to come away with after reading your tweets?

 

·      What’s the meaning of it all? No, seriously. What’s your point?

 

 

Doing some quality soul searching BEFORE YouOnTwitter® becomes a thing will help you identify your objectives, develop your online persona, find your voice, and perhaps shed light on potential pitfalls or trouble areas so an errant tweet doesn’t create a PR nightmare.

 

 

 

 

Making Tweets and Influencing Followers

 

So, now that you know who YouOnTwitter® is, you need to tell others. But what makes a good tweet? There are some really unique and successful Twitter profiles that push original, informative or entertaining tweets out to their followers, but there are also a lot of parrots, tag-alongs and spammers. How do you keep yourself from becoming one of the latter?

 

 

·      Be Concise: With only 140 characters, Twitter space is at a premium. Any tweet needs to cut straight to the meat of your message. So plan accordingly and remember: every keystroke counts.

 

·      Be Personable: Use a profile picture that is either a personalized photograph or representative of your brand.  Add some additional references that potential followers can identify with or use to find out more about you.

 

·      Be Engaging: Don’t just flog your personal or corporate agenda or product. Add some personality to your tweets. Initiate dialogue with your followers and be responsive.

 

·      Be Consistent: Stick to your voice and post regularly. An idle social media profile can be a death knoll, particularly for a business or brand.

 

 

 

It’s a lot to digest, but learning the rules of the road will benefit you and the scads of followers who are going to come flocking to your feed once they get a taste of YouOnTwitter®.

 

 

*Not actually a registered trademark.

 

Categories: Marketing Mojo

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